Friday, August 13, 2010

Random Association


As the title says, random association means that connecting two words that has no direct connection to it, in my words a technique to get a creative idea. This technique can create fresh ideas fast and useful.

This technique stats by randomly create an image or a word from the problem, In this case cats and horror, and connect the 2 chosen objects or words and come out with other random words as long as using the aspect of words as a metaphor. Brain process it and connect it to the problem that you want to solve to get the best solution.

Random Association is a good way to generate ideas. This can be said as the application of Metaphor and anology. By randomly create a word and we can connect the words to make it into things that actually make sense and might as well solve the problem or create more new ideas.

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