tHe eneMy

Baskin Robbins (http://www.baskinrobbins.com.my/) is the company that I was chosen to redesign it’s cooperate website. From what I research on, the 3 main competitor of Baskin Robbins (BR) is Lecka- Lecka (http://www.leckalecka.com.my/), Haagen-Dazs (http://www.haagen-dazs.com/), and New Zealand Natural (http://www.nzn.com.my/). Each competitor got its own strength.

Lecka-Lecka

First competitor that I’m going to talk about will be Lecka-Lecka (M) Sdn.Bhd. .
Lecka-Lecka’s ice-cream (a.k.a. Gelato) has the closes flavor and product as same as Baskin Robbins. Both of the companies offered low fat gelato and yoghurt base gelato.
But Lecka-Lecka has the strength of creating their gelato daily instate of its competitor’s gelato which have an 18 months shelf life.

Said in their website:
“Our gelato is made daily. When compared to other ice-cream manufacturers’ products which are imported and have a shelf life of 18 months, the choice suddenly becomes very clear.”
Their website it’s also has a very clear and delicious feeling. Their website chooses to use their identity colour which is red as their main colour. In their website they insert a lot of delicious looking product of theirs and also a lot of fresh ingredients making the website look very fresh.

New Zealand Natural

New Zealand Natural also offered ice cream which base on fresh fruits. But they promote their ice cream as ‘premium ice cream’. New Zealand Natural also has a verity of product such as refreshing beverages, Smoothies, Shakes, Juices and Chillo.
They also offered a 946ml take home pack which is similar to BR’s Handpacked.

Haagen-Dazs

Haagen-Dazs (HDz) is also one of BR’s competitors since it’s also a company which sells ice-cream. Even though HDz have some similar product to BR, but its base on a different concept and ranges of ice cream. HDz’s ice cream. HDz are more concern on the quality of its ice cream as said in their wed site:
“Häagen-Dazs started out with only three flavours: vanilla, chocolate and coffee. But Mr. Mattus' passion for quality soon took him to the four corners of the globe. His unique ice cream recipes included dark chocolate from Belgium and hand picked vanilla beans from Madagascar, creating distinctive and indulgent taste experiences.”

HDz wanted to promote a high class of ice cream and due to that BR and HDz have a different range of customers yet prices will always being compared.