Random Association

As the title says, random association means that connecting two words that has no direct connection to it, in my words a technique to get a creative idea. This technique can create fresh ideas fast and useful.

This technique stats by randomly create an image or a word from the problem, In this case cats and horror, and connect the 2 chosen objects or words and come out with other random words as long as using the aspect of words as a metaphor. Brain process it and connect it to the problem that you want to solve to get the best solution.

Random Association is a good way to generate ideas. This can be said as the application of Metaphor and anology. By randomly create a word and we can connect the words to make it into things that actually make sense and might as well solve the problem or create more new ideas.

Juxtaposition 2

Today is a continuation of last week's Juxtaposition, but with something different. We are given task to choose 3 numbers from 1 to 99, then the lecturer give us the words for each numbers and we have to join the two words from the number we choose. For example, for me it's 28, 31, 88. so my words will be, Lighting Wood, Ice Water, and Oil Wood.

This is a very interesting way of thinking differently and creating something new out of the new idea found from this exercise and how to apply juxtaposition in your design.

Juxtaposition

Juxtaposition, I can't even pronounce it.

But from what I know, The easiest way to explain it is Contrast.

By understanding this is very useful to the new age creative personal like us, we will be able to create better work. It's an arrangement of two opposing ideas, characters, objects and so forth to make the story more interesting. because of the juxtaposition, it grabs audiences attention.

Mortar and Pestle

Some times it's hard to think creatively when logic is in the way. For this exercise, Mortar and Pastel, we are require to think creatively of other ways of using this tool that had already been in my life for quite some time. Stereotype. this is a typical example of stereotype. when we think of mortar ans pastel we will think of the function of it, the product it make and where it is being use. The sound and the smell of it had been in our mind for quite some time. what can we use it for other then what we know?

This exercise started to crack my head then the lecturer told us to put our self in the shoe of a youngster in the future, where the use of the mortar and pastel has stopped long time ago. It has prove not much help at first but in the end I had came out with some solution to it.

From this exercise, I had experienced the way to left out logic and find a way to solve the problem by going around it. I had also experienced if i can't solve the problem, just keep on working harder and think different ways. as long as i don't give up, the problem will be solve, as mention in the early lessons.

Creative Thinking, Mindmap, Stereotype

Creative thinking, What it that?

There are two ways of thinking creatively to solve problems, one is Convergent Thinking the other one is the opposite of it, Divergent Thinking. Convergent is a way to think which takes all the information and knowledge and turn it into an answers or a solution to a problem. Opposite of it, divergent thinking normally involves brainstorming and looking for alternatives way to solve problems.

People may only think Convergent-ly, others may think Divergent-ly, but face it or not, both ways are need in our life to solve different problems.

Mindmap, what is is?

Mindmap is a very useful way to both memories things and also find solution to problems. by making a mindmap, you may see things like never before. A mindmap is able to help people memories paragraph and paragraph of words. How on earth do it do that? This is because, human's mind memories better when colors and pictures are involve, since mindmap is mostly about colors and picture, it help people to remember things better.

Stereotype?

Stereotype shape the public thinking. Like when some one says apple, what will come to your mind? Red? Green? Most people will think of the type of apple that they are frequently sees or told. But when you let a 4 y.o. child color a picture of apples, you will notice that all kinds of colors will come out, blue, purple, chocolate. Why? because as we grown up, others has always remind us that apple is red, apple is green, if you color apple as blue it's wrong. keep on repeating the process until the information of apple is red kept deep down in our mind. This is when stereo type occur. But this is something that could be a good thing as it could be something bad too. We'll loose some of our creativity because of the logic, but will keep us safe from eating the blue apple.

Public Figure

Steve Jobs
co-founder and CEO of Apple and Pixar

“Innovation distinguishes between a leader and a follower.”

-Steve Jobs

Steven Paul "Steve" Jobs, is an American business magnate and inventor. He is well-known for being the co-founder and chief executive officer of Apple. Jobs also previously served as chief executive of Pixar Animation Studios; he became a member of the board of The Walt Disney Company in 2006, following the acquisition of Pixar by Disney. Jobs founded another computer company, NeXT Computer after leaving Apple. Jobs is also known as the one man who could have upstaged Bill Gates. But Jobs was as excited about innovation as Bill Gates was interested in making money.

Steve Jobs was born in Green Bay, Wisconsin to Joanne Simpson and an Egyptian Arab father. Paul and Clara Jobs of Mountain View, Santa Clara County, Californiathen adopted him. The writer Mona Simpson is Jobs’ biological sister. In 1972, Jobs graduated from Homestead High School in Cupertino, California and enrolled in Reed College in Portland, Oregon. One semester later he had dropped out. But instead of going back home he hung around college and took up the study of philosophy and foreign cultures.

Steve Jobs had a deep-seated interest in technology so he took up a job at Atari Inc. which was a leading manufacturer of video games. He struck a friendship with fellow designer Steve Wozniak and attended meetings of the “Homebrew Computer Club” with him. Wozniak and Jobs developed a system with a toy whistle available in the Cap’n Crunch cereal box to make it possible to make free long distance telephone calls. They called off the amateur venture after someone told them of the possible legal consequences.

After saving up some money Steve Jobs took off for India in the search of enlightenment with his friend Dan Kottke. Once he returned he convinced Wozniak to quit his job at Hewlett Packard (HP) and join him in his venture that concerned personal computers. They sold items like a scientific calculator to raise the seed capital.


In 1976, Jobs and Wozniak founded Apple Computer Co. in the Jobs family garage. The first personal computer was sold for $666.66. By 1980, Apple had already released three improved versions of the personal computer. It had a wildly successful IPO, which made both founders millionaires many times over. Steve Jobs had managed to rope in John Scully of Pepsi to head the marketing function in Apple.

A tiff with the Apple board and John Scully led to the resignation of Steve Jobs. As soon as he resigned he immersed himself in his brand new venture. Steve Jobs decided that he wanted to change the hardware industry. The company was called NeXT Step and the new machine was called NeXT Computer. He ploughed in more than U.S. $250 million into the company. The machine was a commercial washout but it did help in object-oriented programming, PostScript, and magneto-optical devices. Tim Berners-Lee developed the original World Wide Web system at CERN on a NeXT machine. Bitterly disappointed with NeXT Step, Jobs accepted the offer that Apple made him.

Steve Jobs also started Pixar Inc., which has gone on to produce animated movies such as Toy Story (1995); A Bug’s Life (1998); Toy Story 2 (1999); Monsters, Inc. (2001); Finding Nemo (2003); and The Incredibles (2004). This venture has made him one of the most sought after men in Hollywood.

Post Pixar, Steve Jobs wanted another round of revolutionizing to do. This time it was the music industry. He introduced the iPod in 2003. Later he came up withiTunes, which was a digital jukebox. A million and a half iPods later, the music industry still does not know whether this invention will save it or destroy it. Applehas a great advertising track record and its ‘Rip, Mix, Burn’ campaign was another feather in its cap. Now the industry uses a Mac to make the music and an iPod to store it.

Steve Jobs had created a Techno storm that changes the world in recent years. His failure in the early days which due to his ill-tempered thinking make him suffer a lot yet he overcome himself and making his idea sale. He’s successful because he think out of the box and create products that are valued by many and also have more interaction to others. This has make Apple, Macintosh, and Pixar change the life of everyone in the world.

References

Youtube video : Steve Jobs Documentary
URL : http://www.youtube.com/watch?v=0MwD-TZ6r9Y

Wikipedia : Steve Jobs

URL : http://en.wikipedia.org/wiki/Steve_Jobs#NeXT_Computer

All about Steve Job .com
URL : http://www.allaboutstevejobs.com/ bio/bio.html

Novelty, Creativity, Innovation and Invention.

"Being creative is seeing the same thing as everybody else but thinking of something different" -Sherkejia,D.

What is Creativity, novelty, innovation and invention.

Howard Gardner, psychologist at Harvard University said, being creative means doing something which is first of all unusual. I agree with his argument, new invention always started out unusual, this is because people need to get use to new things before they can take forgathered. But people may soon forget the person who invented or maybe not even know who invented the things they use, doesn't mens that we as creative personal should stop doing good for the public, after all, creativity is the process of generating new things which has it value,mean it is useful for people. A creation may not be as original as other said, but it should always has it own values.

Creativity is the process of generating new things which has it value,mean it is useful for people. A creation must be original and has it own values.


The printing press example given in class which was invented by the Johannes Gutenberg has demonstrated that creation should always based on the need of the people,it has created a huge impact to the society people accepted and supported his idea and these supports make the creation more valuable.The creation always based on the need of the people. In other words, Innovation means, to bring in new ideas or make changes.

What about Novelty?
It can be explain in two forms:-

Subjective novelty: A perception of something as being new by a person or a group of persons.
Objective novelty: something new for all and its development for ages.